Educational Qualification

PhD Management  Marketing Area (Awarded on 7th February 2019) from Karpagam Academy of Higher Education Coimbatore, Two Year Full Time PGDM/MBA (AIU) – Marketing and Finance from IFIM B School Bangalore, MSc Computer science from M G University Kottayam, BSc Mathematics from M G University Kottayam.

Work Experience

He has a total experience of 14 years, with 8 years of MBA Teaching Experience with MACFAST and 6 years Industrial Experience with Companies like National Paints Factories (India) Pvt. Ltd., Religare Technova Global Solutions Ltd., Asian CERC Information Technology Ltd. etc.

Awards & Patents

• Received the Best Paper Presenter Award in the International Conference on Science, Engineering, Technology and Management (ICSETM-2017) from 8th to 9th March 2017 Organized by the Department of Mathematics, K.E College Mannanam, Kottayam.

Publication/Paper Presentations

• Article Analyzing The Role of Services and Facilities Dimensions in the Customer Gratification Towards Organized Retail Outlets, published in the International Journal of Management, Vol.11 (8), August 2020, ISSN: 0976-6502 (Scopus Cite Score 2019: 0.1) (Scopus CiteScoreTracker 2020: 0.2 as on 08 November, 2020).
• Article “A Case on Green Economy Among Colleges with Unique Mention to MACFAST Kerala”, published in the Journal of The Gujarat Research Society, Vol.21 (10), November 2019, ISSN: 0374-8588. (Impact Factor: 4.3)
• Article “Women’s Desirability Towards Branded Retail Outlets with special reference to Gold Jewellery”, published in the ZENITH International Journal of Multidisciplinary Research (ZIJMR), Vol.9 (7), July (2019), ISSN: 2231-5780. (SJIF Impact Factor= 6.479)

• Article Consumers Purchasing Behaviour towards Organic Vegetables with special reference to Kottayam District, published in the Journal of Applied Science and Engineering Methodologies (JASEM), Vol.1, January 2018, ISSN: 2395-5341.
• Article A Study on the Factors which leading Customers to Purchase Gold Jewellery with special reference to Working Women, published in the International Journal of Mechanical Engineering and Technology, Vol.8 (12), December 2017.
• Article Consumer Brand Preference and Purchase Intention Towards Gold Jewellery with Special Reference to School Teachers in Kottayam District, published in the International Journal of Civil Engineering and Technology, Vol.8 (12), December 2017.
• Article Factors affecting the purchasing behavior of consumers in Ernakulam District with special emphasis on Bathing Soap, published in the International Journal of Research in Arts and Science, Vol.3 (Special Issue), May 2017, ISSN: 2394-9759.
• Article Impact of Modern Retail Outlets on the Consumers Purchasing Behaviour with special Reference to Consumers of Ernakulam District, published in the Bonfring International Journal of Industrial Engineering and Management Science, Vol.6 (Special Issue), February 2016, ISSN: 2250-1096.
• Article Effect of Advertisement on consumer buying behavior towards bathing soap with special reference to consumers in Kottayam District Kerala, published in the Edited book Inter-Disciplinary Issues for Empowering TRADE, INDUSTRY AND SOCIETY, ISBN: 978-93-85777-06-6, EXCEL INDIA PUBLISHERS, New Delhi, January 2016.
• Article Consumers Buying Behaviour from Traditional Mom and Pop Stores to Large Format Retail Outlets, with special reference to Kottayam District, Kerala, India, published in the ZENITH International Journal of Multidisciplinary Research (ZIJMR), Vol.4 (6), June (2014), ISSN: 2231-5780.
• Article Factors Affecting the Purchasing Behaviour of Customers Towards Male Grooming Products: A descriptive Study Conducted at Ernakulam, Kerala, India, published in the ZENITH International Journal of Multidisciplinary Research (ZIJMR), Vol.3 (7), July (2013), ISSN: 2231-5780.
• Article Impact of Celebrity Advertisement on Gold Jewellery Purchasing Behaviour of Customers: A Special Reference to Gold Jewellery Customers in Ernakulam, Kerala, published in the EXCEL International Journal of Multidisciplinary Management Studies (EIJMMS) , Vol.3 (6), June (2013), ISSN: 2249-8834.
• Article Effect of Celebrity Endorsement on Customers Buying Behaviour Towards Gold Ornaments – A Descriptive Study Conducted at Kottayam, Kerala, published in the Edited book Marketing Dynamics, ISBN: 978-93-81790-93-9, Aruna Publications, Chennai, February 2013.
• Papers presented:
• Presented a paper on “Inculcation of Sustainable Development Notion Among Students with Particular Indication to Higher Educational Institutions”, at National Conference on Innovation Driven Business to Foster Sustainable Development in Indian Economy by Department of Management, Karpagam Academy of Higher Education, Coimbatore, Tamilnadu, March 2020.
• Presented a paper on “A Case on Green Economy among Colleges with Unique mention to MACFAST Kerala”, at International Conference on Green Economy and Sustainable Development (ICGESD-2019) by Department of Management Studies, Mar Athanasios College For Advanced Studies Tiruvalla, Pathanamthitta, Kerala, October 2019.
• Presented a paper on Consumers Purchasing Behaviour towards Organic Vegetables with special reference to Kottayam District, at National Conference on Rural Banking and Agri-Business for Economic Transformation by Department of Management Studies, Karpagam Academy of Higher Education, Coimbatore, Tamilnadu, January 2018.
• Presented a paper on Factors Influencing Gold Jewellery Purchasing Behaviour among Working Women, at 9th Annual Research Congress KAHEARC 2017, Karpagam Academy of Higher Education, Coimbatore, Tamilnadu, December 2017.
• Presented a paper on Consumer Buying Behaviour towards Organised Retail outlets with special reference to Kottayam District, at International Conference on Science, Engineering, Technology, & Management by Department of Mathematics, K E College Mannanam, Kottayam, Kerala, March 2017.
• Presented a paper on Factors affecting the purchasing behavior of consumers in Ernakulam District with special emphasis on Bathing Soap, at National Conference on Impact of recent advances and innovations in business administration by Department of Management Studies, Karpagam University, Coimbatore, Tamilnadu, February 2017.
• Presented a paper on Effect of Advertisement on Brand Preference towards Gold Jewellery among Gold Jewellery Customers, at 8th Annual Research Congress KUARC 2016, Karpagam University, Coimbatore, Tamilnadu, December 2016.
• Presented a paper on “A Case Study on the Green Campus Initiatives with Special Reference to MACFAST, at National Seminar on Social Science Research: Design, Data Mining and Statistical Modelling by Post Graduate Department of Commerce, Government College Kottayam, Kerala, February 2016.
• Presented a paper on Impact of Modern Retail Outlets on the Consumers Purchasing Behaviour with special Reference to Consumers of Ernakulam District, at National Conference on Contemporary Issues in Ethical B2P by Karpagam Academy of Higher Education, Coimbatore, Tamilnadu, January 2016.
• Presented a paper on Effect of Advertisement on consumer buying behavior towards bathing soap with special reference to consumers in Kottayam District Kerala”, at 19th Nirma International Conference on Management (NICOM) on Stimulating Indias growth under Uncertainties, by Institute of Management, Nirma University, Ahmedabad, Gujarat, January 2016.
• Presented a paper on Effect of Advertisement on Brand Preference towards Gold Jewellery, at 7th Annual Research Congress KAHEARC 2015, Karpagam Academy of Higher Education, Coimbatore, Tamilnadu, December 2015.
• Presented a paper on A review of Lean Management issues and challenges with special reference to Marketing Process, at National Conference on Concurrent issues and challenges in Lean Management by Karpagam University, Coimbatore, Tamilnadu, February 2015.
• Presented a paper on Effect of celebrity endorsement on customers buying behaviour towards gold ornaments: A descriptive study conducted at Kottayam, kerala, at National Conference on Recent Trends in Marketing, by National Institute of Technology, Tiruchirapalli, Tamilnadu, February 2013.

National Seminar and Conferences

• National Conference on Business Ecosystem: Opportunities and Challenges at Department of Management Studies MACFAST, Tiruvalla, Pathanamthitta, Kerala on 14th September 2018.
• National Conference on Digital Transformation in India – Prospects and Challenges at Department of Management Studies MACFAST, Tiruvalla, Pathanamthitta, Kerala on 25th April 2018.

• National Conference on Rural Banking and Agri-Business for Economic Transformation at Department of Management Studies, Karpagam Academy of Higher Education, Coimbatore, Tamilnadu, on 24th January 2018.
• National Conference on Impact of recent advances and innovations in business administration at Department of Management Studies, Karpagam University, Coimbatore, Tamilnadu, on 21st February 2017.
• National Seminar on Social Science Research: Design, Data Mining and Statistical Modelling by Post Graduate Department of Commerce, Government College Kottayam, Kerala, from 4th to 6th February 2016.
• National Conference on Contemporary Issues in Ethical B2P at Department of Management Studies, Karpagam Academy of Higher Education, Coimbatore, Tamilnadu, on 28th January 2016.
• National Seminar on New Generation Indian Retailing organized by Central Travancore Management Association and Mar Athanasios College For Advanced Studies, held at MACFAST, Tiruvalla on 18th February 2015.
• National Conference on Concurrent issues and challenges in Lean Management at Department of Management Studies, Karpagam University, Coimbatore, Tamilnadu on 12th February 2015.
• Seminar on Management Faculty Forum by Kerala Management Association at Center Hotel Kochi, Kerala on 10th April 2013.
• National Conference on Recent Trends in Marketing Opportunities and Challenges at Department of Management Studies, National Institute of Technology, Tiruchirappalli, Tamilnadu on 20th February 2013.
• 32nd Annual Management Convention of Kerala Management Association at Le Meridien, Cochin, Kerala, 7th to 8th February 2013.
• National Conference on Emerging Dimensions in Marketing at Saintgits Institute of Management, 22nd to 23rd November 2012.

International Seminar and Conferences

• International Conference on Science, Engineering, Technology, & Management at Department of Mathematics, K E College Mannanam, Kottayam, Kerala, from 8th to 9th March 2017.
• 19th Nirma International Conference on Management (NICOM) on Stimulating Indias growth under Uncertainties at Institute of Management, Nirma University, Ahmedabad, Gujarat, from 7th to 9th January 2016.
• International Conference on Mathematical Modelling in Computer, Management and Medical Sciences at Mar Athanasios College For Advanced Studies Tiruvalla, Pathanamthitta, Kerala, from 13th to 15th June 2013.

Training Attended

• One Week Faculty Development Programme on “Contemporary Trends in Management”, Department of Management, Karpagam Academy of Higher Education, Coimbatore, Tamilnadu, from 24th August 2020 to 30th August 2020.
• Workshop on Structural Equation Modelling by Sahrdaya Institute of Management Studies, Kodakara, Thrissur on 21st to 23rd March 2019.
• FDP on Doctoral Research in Marketing and Behavioral Sciences by Indian Institute of Management Kozhikode at IIM Kozhikode campus from 11th to 15th November, 2013.
• FDP on Management Education in India Inculcating a Global Mindset by IIM Professors at Managalam Management Studies, Kottayam, Kerala, 2nd to 3rd May 2013.
• FDP on Management Teachers2015-New Age Teacher by Association of Indian Management Schools (AIMS) at DCSMAT, Trivandrum, Kerala on 12th July 2012.

Professional Membership / Certification

• AIMA & KMA

Certification

• Business Communication – Rochester Institute of Technology, New York, on 11^th November 2020.
• Introduction to Data Wise: A Collaborative Process to Improve Learning & Teaching – HarvardX, on 9th July 2020.
• Academic writing for clarity and meaning – University of the WITWATERSRAND, JOHANNESBURG, on 3rd July 2020.
• British Council English Score – CEFR C1 Advanced on 28th June 2020.
• Certificate on Let’s Break the Chain of COVID-19 Infection by Mohammed Bin Rashid University of Medicine and Health Sciences, Abu Dhabi on 27th March 2020.