Dr. Sudeep B Chandramana

About Dr. Sudeep

Area of Interest

Strategic Management, Marketing Management, Marketing Research, International Business

Educational Qualification

B.Tech, MBA, M.Phil, PhD

Work Experience

10 years in industry + 14 years in teaching

Awards & Patents

• Best Gurukulam Teacher Award 2006: Labour India Public School and Junior College Mega Star Award 2007: Labour India Public School and Junior College

Publication

• 1. “Sustainable Supply Chain Management: A Hybrid Method To Assess The Drivers”, International Journal of Advanced Science and Technology, SCOPUS ELSEVIER, Vol. 29 No. 8s (Special issue 2020), May 2020, Saji S. S, N. Ramasamy, Sudeep B. Chandramana
• 2. “Market Structure Analysis of E-Commerce Industry in India”, Think India Journal, ISSN: 0971-1260 Vol-22, Special Issue-21, December 2019, Sudeep B. Chandramana
• 3. “Sustainable Rural Development through empowerment at the Base of Pyramid”, Journal of The Gujarat Research Society, ISSN: 0374-8588, Volume 21 Issue 8, November 2019, Sudeep B. Chandramana
• 4. “SpiceJet and the Indian Airline Industry in 2013”, International Journal of Management, Technology And Engineering, ISSN NO : 2249-7455, Volume 8, Issue XI, November 2018, Sudeep B. Chandramana
• 5. “Overcoming the Challenges and Realizing the Potential of Retail Analytics for Next Generation Smart Retail Business”, International Journal of Enhanced Research in Management & Computer Applications, ISSN: 2319-7471, Vol.7, Issue 1, January 2018, Sudeep B. Chandramana
• 6. “Retail Analytics: Driving Success in Retail Industry with Business Analytics”, International Research Journal of Social Sciences & Management – ISSN: 2251-1571, Volume 7, No. 4, August 2017, Sudeep B. Chandramana
•  7. “Transition from Business Schools to Leadership Schools for Global Sustainability”, International Journal for Science, Technology and Management – ISSN: 2394-1537(Online), ISSN: 2394-1529(Print), Volume 6, Issue 6, June 2017, Sudeep B. Chandramana
• 8. “Clicking Towards Growth in a Volatile, Uncertain, Complex and Ambiguous Environment -A Study on the State of Online Retail Industry in India”, International Journal for Science, Technology and Management – ISSN: 2394-1537(Online), ISSN: 2394-1529(Print), Volume 5, Issue 10, October 2016, Sudeep B. Chandramana, Arun Prem, Preetha G. Panicker
•  9. “Impact of Retail Marketing in Buying Behaviour of Households” – Shanlax International Journal of Management, ISSN: 2321-4643, Volume 3, Number 2, October 2015, Dr. R. Menaka and Sudeep B. Chandramana.
• 10. “An Empirical Analysis on Consumer Attitude towards Organized Retailing and Unorganized Retailing” – International Journal of Research in Management & Social Science, ISSN: 2322 -0899, Volume 3, Issue 1 ( I ), January – March , 2015, Sudeep B. Chandramana.
• 11. “Current Scenario of Organised Retail Industry in India – Structure, Growth, Trends, Prospects and Challenges” – Intercontinental Journal of Marketing Management ISSN:2350-0891(Online), ISSN:2350-0883(Print),  Volume 2, Issue 1, January 2015, Dr. R. Menaka and Sudeep B. Chandramana.
• 12. “Inclusive Growth and Youth Empowerment: A Development Model for Aspirational India” – Journal of Science, Technology and Management, ISSN: 0974-8334, Volume 7, No.1, January-March 2014, Sudeep B. Chandramana, Anu Elizabeth George
• 13. “A Study on Consumers’ Buying Behaviour in Retail Outlet” – Shanlax International Journal of Management, ISSN: 2321-4643, Volume 1, Number 3, January 2014, Dr. R. Menaka and Sudeep B. Chandramana.

Paper Presentations

• “Market Structure Analysis of E-Commerce Industry in India”, National Conference on Recent Advances in Commerce, Management and Computer Science (NRCACMC-2020), conducted on 4^th January 2020 at the Department of Commerce, VEL TECH Ranga Sanku Arts College, Avadi, Chennai-62.
• “Socio-economic Development and Global Sustainability – The IAHV Model”, at the International Conference on Green Economy and Sustainable Development (ICGESD 2019), conducted on 16^th October 2019 at Mar Athanasios College for Advanced Studies Thiruvalla, Kerala.
• “Socio-economic Development built on Human Values:  The IAHV Model for Global Sustainability”, at the 25^th IAJBS World Forum on Sustainability – Innovate & Flourish, conducted on 21-24 July 2019 at Xavier University, Bhubaneswar, Odisha.
• “Sustainable Development Goals and Youth Empowerment: A Development Model for Emerging India”, at the International Conference on United Nations Sustainable Development Goals (SDGs) – How can Business, NGOs and Educational Communities Contribute? conducted on 14 – 15, March 2019 at Xavier Institute of Management & Entrepreneurship, Kochi, Kerala
• “SpiceJet and the Indian Airline Industry in 2013”,  at the 13th International Conference on Science, Technology and Management (ISTM-18) conducted on 01-02, December 2018 at  Mahratta Chamber of Commerce, Pune
• “Overcoming the Challenges and Realizing the Potential of Retail Analytics for Next Generation Smart Retail Business”, at the International Conference on NexGen Technologies 2018,  January 5 – 6,  2018, at Sengunthar Engineering College, Tiruchengode, Tamil Nadu
• “Transition from Business Schools to Leadership Schools for Global Sustainability”, at the International Conference on Recent Trends in Engineering, Science and Management (ICRTESM-17), 18^th June 2017, at The Institution of Electronics and Telecommunication Engineers, O. U. Campus, Hyderabad
• “Clicking towards growth in a volatile, uncertain, complex and ambiguous environment – A Study on the state of Online Retail Industry in India”, at the International Conference on Recent Innovations in Science, Engineering and Management (ICRISEM- 16), 21^st October 2016, at Indian Federation of United Nations Associations (IFUNA), Qutab Institutional Area, New Delhi
• “Branding of Shopping Malls and Preference of Customers: A Study with Reference to the City of Kochi” at the Conference on Brand Management (CBM–2016), April 16 – 17, 2016, Indian Institute of Technology Delhi, New Delhi
• “Managing e-tailing Business in a VUCA context: A Study on the Challenges and Prospects in the Indian e-tailing Industry”  at the National Conference on Managing Challenges in the VUCA world, February 18 -19, 2016 at Berchmans Institute of Management Studies, St. Berchmans College, Changanacherry, Kerala
• “Factors affecting the Buying Behavior and Purchasing Pattern of Consumers towards Organised Retailers in Kerala” at the National Seminar on Management Practices in the Era of Globalisation (Under UGC Autonomy Grant), 2^nd February 2016 at S. Vellaichamy Nadar College, Nagamalai, Madurai, Tamil Nadu
• “Impact of Organised Retail on Unorganised Retail in India – The Changing Perspective in Rural Areas” at the National Seminar on Renewable Energy Technologies for Sustainable Development in Rural Sectors of India, February 12 – 13, 2015 at Government Arts College, Melur, Madurai, Tamil Nadu
• “An Empirical Analysis on Consumer Attitude towards Organized Retailing and Unorganized Retailing” at the International Conference on Paradigm Shifts in Management, Technology and Social Sciences on 17^th January, 2015 at Indian Academicians and Researchers Association, Udaipur, Rajasthan
• “Creating Responsible Business Leaders for Global Sustainability” at the International Conference on Excellence in Management Practices (ICEMP),  April 15-16, 2011 at Kristu Jayanti College of Management and Technology, Bangalore, Karnataka.
• “Inclusive Growth and Youth Empowerment: A Development Model for Aspirational India” at International Conference on Evolving Frontiers in Business-Society-Nation Interfaces, March 10-12, 2011 at Indus Business Academy, Bangalore, Karnataka
• “Sustainable Development through empowerment at the Base of Pyramid – The IAHV Example” at the International Conference on Management of Emerging Paradigm Conflicts in a Globalising World, January 8-9, 2010 at PESIT, Bangalore, Karnataka
• “Towards a Knowledge Economy: Spirituality and Sustainable Development”, at International Conference on Emergent Business Models and Strategies for the Knowledge Economy: Impact on Business, Government and Society, November 19-21, 2009 at Indian Business Academy, Bangalore, Karnataka
• “Shaping Leaders for Global Sustainability” at the National Conference on Shaping the Future – Leadership Challenges and Business Strategies in Emerging Markets, July 30-31, 2009 at Mount Carmel Institute of Management, Bangalore, Karnataka
• “A Paradigm Shift in the Role of HR in Corporate Governance” at the National Summit on Human Resource Practices and Management, July 23 – 25, 2009 at Saint Gitts Institute of Management, Kottayam, Kerala

National Seminar and Conferences

• Attended 7 National Seminars.

International Seminar and Conferences

• Attended 9 International Seminars

Training Attended

• Faculty Development Programmes on Strategic Management at IIM Bangalore, IIM Lucknow, IIM Kozhikode, IIM Kolkata and Indian Institute of Foreign Trade, New Delhi, Certifications on Marketing Analytics from University of Virginia, Marketing in a Digital World from University of Illinois, Foundations of Business Strategy from University of Virginia, Marketing Knowledge for Action from Wharton University of Pennsylvania and Advanced Competitive Strategy from Ludwig-Maximilians-University Mnchen (LMU), Munic

Professional Membership / Certification

• Strategic Management Forum, Indian Academicians and Researchers Association, Management Teachers Consortium, Indian Management Teachers Forum