Area of Interest

Research Methodology, Principles of Management, Organisational Behaviour, Human Resource Management,

Consumer Behaviour, Counselling Skills

Educational Qualification

B-Tech, MBA,UGC-NET(Management), (Pursuing PhD)

Work Experience

12yrs

Awards & Patents

• Best Paper Award in the International Conference on Recent Innovations in Technology & Management-RITAM 17 held on 15th July 2017 at Mount Zion College of engineering, Kadamanitta, Pathanamthitta.
• Best Paper Award at National conference on managing Challenges in the VUCA World on 18,19th February 2016 at Berchmans Intitute of management studies, Chenganassery, Kerala.

Publication/Paper Presentations

• Exploring the green buying behavior of youth in Kerala, Journal of Gujarat Research Society Vol.No.21, Issue 8, November 2019, ISSN No: 0374-8588.Impact factor-4.3
• Role of advertising in creating a customer-centric ecosystem, Journal of Science, Technology and Management Vol.No.11, No 4, October- December 2018, ISSSN No: 0974-8334
• Exploring the Intention to Watch Advertisements on YouTube Among Youth Journal of Science, Technology and Management Vol.No.11, No 3, July- September 2018, ISSSN No: 0974-8334
• Young Consumers Attitude Towards Personal Care Product Advertising, Asia Pacific Journal Of Research, Vol: I. Issue LVIV, January 2018 ISSN : 2320-5504.

• Influence Of Different Advertisements Elements On Purchasing Decision Of Personal Care Products Among Youth , Asia pacific Journal of research Vol – 1 Issue – LIII, , pp: 246-250, july 2017, ISSN:2320-5504.
• Influence of Demonetization on unorganized retailers, Padmashree Journal of Management, vol(1),Issue-1, January 2017, ISSN:2231-2145.
• Factors influencing the buying Behaviour of face care products among youth, International journal of multidimensional research Vol(5) Issue-1, ISSN: 2321-1784.
• Influence of Celebrity Endorsement on Brand Image of Grooming Products (May 17, 2017). Available at SSRN: https://ssrn.com/abstract=2969781.
• Influence of Television Advertisement on Buying Behaviour of youth towards cosmetic products, Journal of Science Technology and Management ISSN No:0974-8334, January-March 2016 Vol.9 No.1.
• A study on the purchase behaviour and consumption pattern towards face cream among young male consumers in Kerala, ELK Asia Pacific Journals ISBN No: 978-81-930411-5-4, Vol-1 ( Business Management)
• A study on the entrepreneurial mind-set among the students of management institutions, Journal of Science Technology & Management ISSN No: 0974-8334 12/2014; 07(04):312.
• Determinants of retail customer satisfaction: A study of organized Retail Outlets IN ERNAKULUM, KERALA, EXCEL International Journal of Multidisciplinary Management Studies ISSN 2249- 8834 EIJMMS 08/2014; 4(8).
• Role of campus community radio as a channel for improving effectiveness of social marketing : A case study with special reference to Radio Macfast 90.4 Management innovator, ISSN 0974-6749, Vol.7, No.1, January 2014.
• Retention Strategy for talented faculty: A study on private management institutions in Bangalore, Caarmel Journal of Management Research Vol. 1(2) ISSN: 2320-1088, July 2013.
• Factors affecting the purchasing behaviour of customers towards male grooming products, Zenith International Journal of multidisciplinary research Vol. 3(7)ISSN 2231-5780, July 1, 2013.
• Impact of celebrity advertisement on Gold Jewellary purchasing behavior of customers, Excel International Journal of multidisciplinary management studies, ISSN 2249-8834, June1, 2013.
• Effect of celebrity endorsement on customer buying behaviour towards gold ornaments, Marketing Dynamics, Aruna Publications Chennai, ISBN: 978-93-81790-93-9, February 2013.
• Editor for the compendium of the International conference India Inc. Innovative Management Strategies, ISBN No: 978-93-81361-67-2 Excel Publication. Jan 2012.
• Customer satisfaction towards mobile phone operators, India Inc. Innovative Management Strategies, Excel Publication, New Delhi, ISBN No:978-93-81361-67-2 Jan 2012.
• E-Learning-A Pedagogy, India Inc. Challenges and Opportunities, Excel Publication, New Delhi, ISBN No: 978-93-80697-43-0, January 2011.

National Seminar and Conferences

• Participated in National Conference on Digital Transformation in India- Prospects and Challenges held on 25^th April 2018 at Mar Athanasios College for Advanced Studies Tiruvalla.
• Participated National Conference on Business Ecosystem opportunities and Challenges held on 14^th September 2018 at Mar Athanasios College for Advanced Studies Tiruvalla.

• Participated in the National Conference Management Innovations: Strategies for global Business Excellenceconducted by Lourdes Matha College of Science & Technology, Thiruvanthapuram on 3rd February 2017.
• Participated in the 9h National Level Conference on Challenges and opportunities for sustainable growth as a consequence of Recent Demonetization organized by the Padmashree Institute of Management, Bangalore on 8th April 2017.
• Participated in National conference on managing Challenges in the VUCA World on 18,19th February 2016 at Berchmans Intitute of management studies, Chenganassery, Kerala.
• Participated in National Seminar on Social Science Research: Design, Data Mining and Statistical Modeling on 4th and 6th February 2016 at Government College , Kottayam, Kerala .
• Participated in National Seminar on New Generation Indian Retailing jointly organized by Central Travancore Management Association & MACFAST, Tiruvalla on 18th February 2015
• National conference by School of Business Management and Legal Studies of the University of Kerala along with HLL Academy, the educational initiative of HLL Lifecare Limited (HLL), on Social Marketing: Role of Academics, Government, Public Sector and NGOs on March 14 and 15.
• 2nd TiEcon Kerala 2013 held on 13-14 Dec at the Le Meridien International Convention Centre, Cochin.
• 32nd Annual Management Convention of Kerala Management Association at Le Meridien, Cochin, Kerala, 7th to 8th February 2013.
• National conference on Recent Trends in Marketing opportunities and Challenges, National Institute of Technology, Thiruchirappalli, February 2013.
• National conference on challenges and strategic opportunities of HRM in the emerging business scenario, caarmel Engineering College, Pathanamthitta, January 2013.

International Seminar and Conferences

• Participated  in the International Conference on Green Economy and Sustainable Development held on 16^th October 2019 organised by Mar Athanasios College for Advanced Studies, Tiruvalla
• Participated in the International Conference on Recent Innovations in Technology & Management-RITAM 17 held on 15th July 2017 at Mount Zion College of engineering, Kadamanitta, Pathanamthiatta.

• Participated in fourth International Conference on Business Ecosystem- Issues, Challenges & Opportunities on 5th & 6th November 2015 at BMS College of Engineering, Bangalore
•  Participated in International Conference on Research in Business Management & Information Technology (ICRBIT-2015) by RNS Institute of Technology, Bengaluru , April 29-30, 2015.
• International Conference on Mathematical Modelling in Computer, Management and Medical Sciences, from 13th to 15th June 2013 at MACFAST Tiruvalla.
• International conference on India Inc. Innovative Management Strategies, DBIMS, Bangalore, January 2012.
• International conference on India Inc. Challenges and Opportunities DBIMS, Bangalore, January 2011.

Training Attended

• Participated in workshop on Basics of Zotero and Mendeley- Literature Survey Tool by RDIAS, Delhi on 12^th   June 2020
• Participated in FDP on Plagiarism Free Research Report Writing by QIS College of Engineering and Technology, Ongole on 8^th  June 2020
• Participated in FDP on Effective Online Teaching Strategies by MIIMS College ,Kuttikkanam on 6^th June 2020
• Participated in FDP on Quality Enhancement of Management Institution by SB College ,Changanassery on 22^nd November 2019
• Participated in FDP on Preparing Effective Course plan for Outcome Based Teaching and Learning by SCMS, Aluva on 10^th December 2019
• Participated in FDP Program on Statistical Analysis for Research using SPSS and AMOS conducted by SB College Changanassery from 30^th November to 1^st December 2018.

• Participated in the Digital Marketing workshop organized by department of MAngement Studies in association with Digo Achrya on 23rd January 2017.
• Participated in the one-day workshop on Patent Information and Drafting for R&D and Industry jointly organized by MACFAST & Patent Information Centre on 6th December 2016.
• Participated in the Add-on course on Research Methodology conducted by Department of Management Studies form 20th-24th March 2017.
• 3-Day workshop on SEM (Structural Equation Modeling) using SPSS AMOS, Christ University Nodel Centre, Thiruvanthapuram, 28th to 31st March 2016.
• 3-Day workshop on Quantitative Research, Methods, Techniques & Data Analysis using IBM SPSS” conducted at The Christ University Nodal Office, Thiruvananthapuram, Kerala during 18th and 20th of JUNE 2015.
• Workshop on How to write an empirical article” by BMS College of engineering, Bangalore, 24th and 25th January 2013.
• Faculty development program on Multivariate statistical techniques for management research by SJCET school of management , Kottayam , 2nd and 3rd September 2013.
• Faculty development program on AICTE- MHRD sponsored program on Mangement Research methodology, National Institute of Technology, Calicut, 10th to 15th june 2013.
• Faculty Development program on Management Education in India- Inculcating a Global mindset, Mangalam Management Studies, Ettumnoor, Kottayam, May 2013.
• Quality improvement workshop on Research Methodology & Guidance skills for management teachers conducted by Bangalore University.

Professional Membership / Certification

• Central Travancore Management Association, Kerala Management Association